Industry News

22Feb

Starting a Real Estate Based Drone Business in 6 Easy Steps

Drones have added a new dimension to a great number of industries and services. Once a pastime for RC enthusiasts, today this technology opens up new opportunities for entrepreneurs looking to start a business. The real estate industry is one such sector that is taking advantage of the new technology. It's easy to see how stunning, high definition aerial footage of a listing would benefit a realtor's marketing efforts. In fact, a growing number of realtor's are turning to this technology to gain a competitive edge, especially for their high-end listings. Drone enthusiasts have taken notice. If you're considering a drone-based business geared towards the real estate industry, there are a number of factors to consider. Read on to learn the 6 top things to consider before you print those business cards.  

Step One: Know the Rules and the Regs

It might seem like starting your business is as easy as purchasing a drone, opening the box and launching it into the sky. Well, not quite. In fact, besides securing the normal business licenses, it's important to understand what the FAA requires of all drone operators. Did you know that there are operational requirements for anyone who uses a drone to conduct business? This also includes the requirement to either hold a remote pilot airman certificate with a small UAS rating or be under the direct supervision of someone holding a remote pilot airman certificate. To learn what the rules and regulations are and, most importantly, how they impact you, visit Know Before You Fly. This non-profit organization is dedicated to educating prospective users about the safe and responsible operation of unmanned aircraft systems (UAS).  

Step Two: Flight Proficiency and Safety

The next considerations are flight proficiency and safety; each are important for the initial and long-term success of your new venture. After all, work as a real estate drone photographer requires a high level of flying expertise. After all, this work involves flying in public places and over private property. One wayward move and the entire endeavor could end in disaster. Flight safety classes area a great place to start. Whether you take lessons from an approved instructor or decide to shadow an experienced pilot, it pays to put in the hours of practice. As mentioned above, the work of real estate aerial photography involves flying in public. As such, safety is crucial. A flight safety class will also help you become familiar with your drone. Once you or an appointed pilot are proficient in flying the drone it's time to consider the next step: choosing the aerial vehicle and equipment.  

Step Three: The Right Drone and the Right Equipment

Before you purchase, ask yourself: what type of service do I want to provide? High definition video footage? Aerial photography? What equipment will I need to deliver those services? There are countless drones and drone packages offered today. Your answers will help make your selection a bit more manageable. The old adage remains true, you get what you pay for. Investing in a high quality drone usually means better flight capabilities and higher quality equipment. Take time to comparison shop to ensure you get the best bang for your buck. Some drones come standard with gimbals and flight stabilization software. Others do not. Such equipment ensures the videos and photos you capture are as clear as possible - something that can give you an edge over your competitors.  

Step Four: Market Research, Find a Niche and Establish Pricing

It is possible, with a little advanced work, to establish yourself as the go-to real estate photography expert in your area. To do so, it's going to take some research. Find out who in your area is offering similar services and at what prices. Research how they are marketing their services. Do they have a website? Are they on social media platforms, if so, how are they using these platforms to sell their services? As you determine pricing, make sure the packages take into account all the expenses you'll incur to provide this service. Consider any pilot fees, equipment costs and the like while maintaining reasonable fees for the area. Don't limit yourself. There are other areas where your growing skills can be utilized in other industries such as building inspections or land surveying.  

Step Five: Business Insurance

The drone industry is still in its formative years and, as of yet, there are no legal requirements for you to insure your drone. However, it is probably a sensible thing to do. From crashes to accidental fly-aways, there are a number of things that can go wrong in a drone related business. It is also a good idea to meet with an insurance agent to find out how to best protect your entire business. After all, crashing a drone through a client's window is certainly a distinct possibility. Its best to have coverage that protects your business for any eventuality. Getting your business insured may not seem worth it but consider the fact that damage to your drone or private property can put a hold on your business, or worse.  Plus, it will give any potential clients peace of mind to know your insured.  

Step 6: Keep an Eye on Costs

The main aim of starting your real estate photography business is to make money. It is easy to get carried away setting up a new business in an area you’re passionate about but a strong business mind is also required to succeed. As such, it is important to keep an eye on costs. Keep expenditure to a minimum but at the same time never scrimp on quality as this will only affect your final results and customer satisfaction. In your quest to create a successful business it is now also time to get the word out and acquire some clients. There are many ways to do this, including registering on drone services websites, reaching out to real estate companies, social media, and more. When reaching out to real estate offices persistence is important but remain courteous and professional as they can be quite busy. The drone industry and its related business possibilities are still in their infancy. Creating a drone based business now will allow you to take advantage of future business opportunities. The tips above are a great place to start.  
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16Feb

Top 5 photography drones that won’t drain your wallet

Top 5 photography dronesLike any technology that hits the mainstream, drones are changing a variety of industries and applications. One such area is photography. Today, drones allow for previously unattainable views and angles in imagery. As such, UAVs have become an essential tool for anyone with an interest in photography, be it for recreational use or for business endeavors. Whether you’re looking for a drone to help you achieve the best imagery, or you’re planning to integrate aerial photography into your business, finding the right drone is an important first step. The truth is that there are a number of good quality photography UAVs out there. The key to narrowing your focus is to define your specific needs and proceed from that point. The list below can help you make an informed decision as to which drone will best meet your photography needs. With that in mind, read on to discover the top 5 photography drones that won't drain your wallet.  

DJI Mavic

Though many drones packaged for aerial photography have released to market, none have dominated the field. That was until the DJI Mavic launched in the fall of 2016. This professional-grade aerial photography drone has taken the world by storm. DJI’s Mavic boasts an extremely high level of sophistication and complexity packed into a powerful and portable package. The Mavic’s main features include its 12MP resolution camera, 4K video resolution at 30 FPS, obstacle avoidance, and a sport mode that takes the drones’ top speed to 40 mph, or 65 kph. Other highlights include precise positioning through GPS and GLONASS, strong battery life, and a folding design that makes the DJI Mavic ultra portable. The Mavic has a maximum flight time of 27 minutes and is available in three options; a Base Model, Starter Bundle or a Deluxe Bundle. With kits starting at just under $1,000, the Mavic won't drain your wallet. Whichever bundle you opt for the DJI Mavic is certainly a great investment for anyone interested in photography. In addition, DJI has an industry- leading ecosystem of apps and accessories such as extra batteries and propellers, as well as commercial opportunities.  

DJI Phantom 4

Next up in our list of the top 5 best drones for photography is the DJI Phantom 4. DJI is an industry leader in drones and as such it is no surprise that the company’s products top this line up. Released in March 2016, the Phantom 4 features a host of enhancements like improved battery life, a new camera lens, and better obstacle avoidance. In terms of the camera, the Phantom 4 has a resolution of 12MP for photographs and 4K video resolution at 30 FPS, or 1080p at 120 FPS. Other improvements that the Phantom 4 has over its predecessor, the Phantom 3 Professional, are a lighter frame and an improved flying time of 28 minutes. More notable specs include an improved Vision Positioning System, quick-release propellers, and a lighting kit. A little more pricey than the Mavic, Phantom 4 base packages start at $1200.  

Yuneec Typhoon H

Despite DJI’s dominance there are other notable Drone manufacturers when it comes to the best drones for photography. The Yuneec Typhoon H is a case in point. The Yuneec Typhoon H hexacopter boasts a 360° gimbal camera that takes high definition pictures and video in 4 K Ultra HD. Key specifications include a 12.4MP camera resolution and a video resolution of 4K at 30 FPS. The Typhoon H also features a retractable landing gear and is ready to fly out of the box. The Yuneec Typhoon H also boasts a max speed of 43.5 mph (70 km/h) and an Android based controller with an integrated 7-inch display for real-time displays during flight. Base models start at $1200.  

Yuneec Breeze

In many ways the Yuneec Breeze is the perfect solution to most needs for a flying camera, particularly as an entry point into drone photography. The Breeze is controlled through your mobile device and comes with five flight modes that make it easy to pilot. The camera on the Yuneec Breeze has a 13MP image resolution and records video at a resolution of 4K at 30 FPS. The Yuneec Breeze is equipped with the flight mode and Ultra HD capabilities of Yuneec’s pricier models making it a great choice of drone for photography. Its main features include user-friendly flight modes, portability, and a quite sophisticated overall package. And with a price point just below $1,000, the Breeze is also easy on your wallet.  

Parrot AR Drone 2.0

The Parrot AR Drone has been around longer than many drone companies. The updated version of the once prolific RC aerial vehicle shows why many people still love this drone. The updated version boasts a maximum flight time of 12 minutes and a 2MP resolution camera. The Parrot AR Drone 2.0’s video resolution is 720p at 30 FPS and can stream via your smartphone or tablet. This feature allows you to easily share your favorite pictures and videos. This RC aircraft's foam frame makes it ideal for beginners who still desire professional quality results. The drone is easily piloted via a traditional joystick controller or through Parrot’s FreeFlight App. The app displays the drones speed, altitude, battery level, plus the images and video captured by the UAV. At just $250, the Parrot AR Drone is an affordable option.   If you’re looking to buy a drone for aerial photography, your experience and budget will be crucial factors. However, the quality of the drone is also important, and the five above are all a great place to start.
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05Jan

No Drone Orca Zone

New legislation in Washington State aims to protect some special residents

No Drone Orca ZoneLegislation introduced in the state of Washington aims to limit drone interference for some very special residents…an endangered population of Orcas. These Orcas, also known as the southern resident killer whales, are the smallest of four resident communities within the area. It is the only killer whale population listed as endangered by the U.S. Fish & Wildlife Service. In addition, they are protected under the Endangered Species Act. The proposed bill requires drone operators to maintain a 200-yard buffer, in all directions, from any southern resident killer whales. This buffer already applies to boats, vessels and other objects that might encroach on the animals. However, the existing law was unclear as to whether or not the line other objects applied to drones and other sUAS.  

Legislators aim to eliminate confusion

In 2015, a drone operator in San Juan County was fined $1,025 for flying too close to the southern resident killer whales. Consequently, the drone operator's attorney argued that the word “object” was not specific enough to cover drones. The attorney's arguments succeeded and the fine was dismissed. After the dismissal, San Juan County Prosecutor, Randall Gaylord, recommended changing the existing law to include specific language about drones. The change would help bring clarity for all involved – prosecutors, law enforcement officials and drone operators. However, clarity is simply a by-product of the legislation.  

No Drone Orca Zone original intent

According to State Rep. Kris Lytton, D- Anacortes, her primary motivation for introducing the bill was to address growing concerns from area residents. The southern resident killer whales are a popular attraction. Each year, thousands travel to the area in the hopes of catching a glimpse...including drone operators. As a result, the number of people launching drones from boats to view the whales has increased. Which, in turn, has raised concern from residents. “I think it is reasonable that drones should have the same parameters as whale-watching vessels or private vessels,” said Lytton. Though drones seem a less invasive option to monitor and photograph orcas, it is still not clear how this technology impacts the whales. Until that impact is clear, the no drone orca zone aims to hold drone operators to the same standards as other vessels operating near and around these killer whales.  
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03Jan

Drone-jacking: a growing risk

Drone-jacking: a growing riskIn a world increasingly reliant on technology to function, cyber security has quickly become an important issue. Which begs the question, how safe is your drone from a hacker attack? Experts predict that the hijacking of drones may be one of the next big cyber threats; which raises the potential for worrying possibilities. In its 2017 Threats Predictions Report, McAfee Labs listed drone hijackings as one of 14 cyber security issues for the coming year. The report noted that attacks against hardware – such as mobile devices and drones – would increase in 2017.  

What is Drone-jacking?

Drone-jacking is the act of taking control of a drone by hacking into its operating system. While some hackers do this for fun, the biggest threats come from individuals with malicious intent. Hacks of major sites demonstrate that the devices we now rely on are at risk. With their popularity and consumer success, drones have become a part of that conversation. One of the growing concerns? Many consumer drones lack adequate protection against hacking. And, unfortunately, even responsible drone operators are at risk. From recreational users to emergency responders and industrial uses, drones are becoming an integral part of life. Major tech companies such as Amazon, UPS and Domino’s are actively testing drones for use in the delivery of goods. As the number of drones in operation increase, experts fear drone-jacking may be a common occurrence.  

Drone-jacking: a growing risk

The risks associated with drone-jacking are varied. Such dangers range from the potential loss of expensive drones and equipment to the destruction of private property. For instance, reports of near misses with commercial airplanes could turn from problematic to catastrophic should the drone fall into the wrong hands. Also, military drones could be diverted from their official task and used as lethal missiles by criminal hackers. In addition to the serious security risks stemming from drone-jacking, commercial operators also stand to lose out. Delivery drones could also be at risk of getting hijacked. Thus, robbing the company and inconveniencing customers, at the very least. Likewise, most drones still cost a significant amount of money and come equipped with expensive equipment and accessories. So, replacing a drone in the event of a jacking comes at financial cost to the owner.  

Protecting UAVs from getting drone-jacked

Thankfully, for every hacker with ill-intentions there are many more fighting for the good use of technology. Many security firms are currently working on strengthening UAV systems. However, even as more effective defense measures are conceived, attackers continue to develop counter measures. It is more and more imperative that Drone owners, particularly commercial operators, become vigilant about their hardware’s security. Simple steps include: staying informed, investing in the latest security and keeping software updated. Other measures include improving the protection of data and software systems related to the UAV as well as detection capabilities and response. Measures also include protecting the ground controller; if it is a tablet or smartphone using anti-virus software. Pilots may wish to consider using a VPN service to protect the devices’ internet connection from hackers, as well. Other users recommend varying your flight paths to reduce the chances of your UAV becoming an easy target for hackers looking to intercept it. As a whole, the industry needs to continually develop solutions that make attacks more difficult and expensive for perpetrators to carry out.  

Protecting your drone

In conclusion, both drone enthusiasts and commercial operators need to invest in security as well as robust equipment and technology. Drone-jackings may be the wave of the future but drone owners have steps they can take to protect themselves and their equipment.  
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22Dec

Unwrapping a drone this holiday season?

Unwrapping a drone this holiday season?Before you fly, review the steps below to make sure your first flight is a success. December 22, 2016 – Last Christmas the FAA estimated that over 1 million individuals received a drone as a gift. This year, that number is expected to rise. The continued popularity of drones, coupled with increased selection and lower prices, means a fair share of holiday gifts will include a drone. However, with that gift comes responsibility. So, what exactly do first time flyers need to do before taking that drone out for a spin? Read on to find out.  

Register your drone

Whether a drone is for commercial purposes or simply for fun, it must be registered with the FAA. Any drone weighing between 0.55 lbs. and 55 lbs. must be registered. The registry helps create accountable flyers and safer skies. Any time you fly, make sure you bring your registration information with you. Think of it like a fishing license, it doesn’t do you much good sitting at home. Registration costs $5 and it is a much cheaper than paying a fine up to $27,500 in civil penalties for flying unregistered. Unregistered drones, coupled with criminal penalties, are far steeper and could cost an operator up to $250,000. Save yourself the stress and risk; take 5 minutes, spend $5 and register your drone with the FAA.  

Know the rules

The rules for hobbyist drone operators are quite simple:
  • Keep it low – never fly above 400 feet
  • Keep it in sight – keep visual contact of your drone at all times
  • Keep it away – never fly over people
  • Keep it legal – fly according to community-based guidelines
  • Give notice – if you’re flying within 5 miles of an airport
As for commercial flyers, they have additional requirements and guidelines they must follow. Plus, there are tests they must pass and licenses they must secure before operating their vehicle.  

Know your airspace

Those open skies aren’t as open as you may think. In fact, our airspace is crowded with all types of air traffic – commercial and recreational, alike. It is your responsibility to understand what is going on above and around the area you are flying your drone. It is good practice to stay away from dense, urban areas. Dense areas are littered with trouble spots for drones: powerlines, pedestrians, private property, and moving vehicles…to name a few. Keep it safe, fly in deserted areas far from the city. Also, remember to stay at least 5 miles away from an airport.  

Know the weather

That drone may not be as rugged as you think. Keep your equipment safe, take a moment to look at weather conditions. High winds? Low visibility? Air pressure changes? These factors, and more, can significantly impact your drone’s performance…as well as yours, as a novice flyer. For instance, flying in stiff winds can impact the life of your battery and, thus, decrease flight endurance.  

Know your limits

As you may guess, it takes a lot of time and a lot of practice to become a proficient drone operator. Though the drone may come out of the box ready-to-fly, it doesn’t mean the operator has the skills to keep it from crashing. If you’re just starting out, take your time. Get familiar with your drone. Read the manuals.  Become comfortable in your operational controls. Practice take-off and landing before venturing out. Once you’re ready for a longer flight, keep it safe…follow the recommended guidelines.   As the skies continue to fill with drone traffic, the actions of individual operators are sure to determine the pace and integration of this technology into daily life. Follow the rules and enjoy!
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19Dec

B4UFLY app helps operators determine legal flight status

B4UFLY app helps operators determine legal flight statusDecember 19, 2016 – With all the new FAA regulations taking affect, many drone operators – professionals and hobbyists, alike – are asking a very important question: “Where can I fly my drone legally?” As you know, the FAA has rules defining where and when commercial operators and hobbyists can fly legally. The rules, of course, differ for each group. To provide clarity, the FAA developed the B4UFLY app to help operators quickly determine where they can fly legally. The app is offered for both iOS and Android systems.

How it works

The B4UFLY app uses the GPS in your phone or tablet to determine your current location on the map. It then uses this information to determine if it is safe and/or legal to fly. The FAA describes the app as, “providing model aircraft users with situational awareness by considering the user’s current or planned location in relation to operational restrictions to derive a specific status indicator.” The color coded status indicators inform operators if flight is prohibited, if action is required of the flyer, or if there are no FAA flight restrictions other than standard safe operation of the craft.

The app also features:

  • Heads-Up Status View for quick “at-a-glance” review of current status
  • Map Interface to plot nearby flight restrictions
  • Planner Mode which helps users “plan” for different flight locations and times
  • More Info which lists helpful links and additional FAA resources
The map function does not allow users to view flight status of locations other than where the device is currently. Though user ratings for the app are low, software updates may resolve some of the ongoing issues. If not, there are several apps available that provide similar information.

Valuable resources

As regulations continue to evolve, apps such as B4UFLY provide flyers with a valuable resource to help them quickly and easily determine if it is safe and legal to fly. Take a look at your options and consider downloading an app that helps you keep your flight time safe, fun and legal. Download the B4UFLY app: Google Play for Andoid or iTunes for iOS.
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